Dec 14, 2022
This week we are going to look
at why most real estate agents' and real estate investors' websites
fail.
Standing out isn't a
design thing, it’s actually a credibility positioning thing.
Standing out can be
achieved through the use of evergreen marketing. Creating keyword
and SEO-optimized content that is added to your website on a
consistent basis and builds a library of authority in your
market.
It’s about building a
brand that people trust.
"The biggest opportunity you have, outside of
getting really good at marketing and going hybrid, is building a
brand."
Results can take time
and it’s worth it.
In this podcast
episode, my guest, Trevor Mauch the CEO and founder of Carrot,
shares what he has found when it comes to why most agents' and
investor's websites fail.
We
talk about the research that Carrot has been conducting for over 10
years. They split test and tweak all the elements of a
website to find out what works, and what doesn’t.
In our conversation, we
talk about what they uncovered, including:
The result is often a case of hamster wheel marketing.
Where in order to get deals coming
in from cold calling or direct mail, something has to happen every
single time to move things forward or even maintain any kind of
momentum.
That can result in
devaluing your brand.
Listen in to hear that
there is a solution.
Carrot (a SAAS - software as a
service company) provides websites and online marketing services
for real estate investors, realtors and other high-margin service
businesses, helping them implement the lessons they have
learned.
Most importantly it’s a
tool that helps business owners build a brand and create a website
that converts leads.
Watch the Carrot Evergreen Marketing webinar
When you’re ready here is how I can help you;
Work with me and my team on defining and growing your personal brand and building your business.
Let’s set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb