May 17, 2022
It’s not often that you have the opportunity to have a world record holder on your podcast. Matt ‘Handshaking’ Holmes spent some time, learning, failing and trying to figure out what was going to work. And he found that handshakes, in person or online combined with relationships play into the success of your local company or even your online business.
Why you've got to check out this episode:
3 Rs Read Resource Reflect
Read:
Rich Dad Poor Dad by Robert Kiyosaki
Resource:
Reflect:
"A rising tide lifts all boats." - John F. Kennedy
What is it about handshakes, whether online or in-person, will help
your business success?
If only for building businesses and creating long-term
relationships, you've got to pay attention to this. This act may
not pay your bills and put food on the table. It may be a simple
gesture, but it means a lot to grow your real estate investing
personal brand.
In this episode, Matt 'Handshaking' Holmes will help you understand
how to build a successful business around a handshake and think
about giving value first before selling. He also shares his ideas
and insights about employing virtual assistants and diversifying
into cryptocurrencies. He also shares a Google hack that will get
you additional leads in no time, even without a website.
Today on the 'personally brandtastic' podcast, Matt Holmes helps
you discover how a handshake helps you build long-term
relationships and larger businesses.
Matt Holmes is the world record holder for the longest handshake. He talks about how handshakes and relationships play into success for your local company or online business.
Matt is a marketing entrepreneur, world record holder, crypto 'holder,' and the Founder & CEO of Handshaking.com, a company that connects contractors with local customers seeking quotes (allowing contractors to shake hands with more customers in their city).
In an effort to learn how America's 1% all became friends and leveraged relationships proactively to reach success, Matt interviewed venture capitalists, members of Congress, and billionaires in the early days of Handshaking and learned that providing instant value is the best way to begin all relationships.
This led Matt to begin to help others connect with 'hard-to-get' investors, big-time CEOs, and others by building their personal brands through Handshaking services.
Handshaking only worked with clients for a temporary period of time and now does not sell any services but rather donates hundreds of free leads to service providers annually before finding the right partner to profit with.
Business Optimizer:
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Topics Covered:
03:35 - What has changed with the way people do networking
during the pandemic
04:35 - How the handshake and starting a business around it
started
06:56 - What you need to know about a handshake
07:31 - How he went into the handshake business
09:45 - The kinds of customers he serves
10:46 - How his handshake business model works
11:39 - Choosing contractors
12:54 - Hacks that can get you additional leads
16:08 - Advice in creating multiple businesses
18:08 - Identifying the value you bring to your customers
18:44 - How mentorship helped him grow his business
19:47 - Maintaining a Philippine-based team
20:55 - Tips on outsourcing remote workers
24:55 - Securing a record holder handshake
27:15 - Talking about his digital real estate and insights about
cryptocurrency
29:56 - Personal favorite brand that he considers bold and
great
32:13 - A favorite resource he loves using for internal
purposes
33:01 - Favorite quote
34:20 - Buying a URL
Key Takeaways:
“Your goal is to drive traffic to the real estate that you own online, which is your domain name and website. That's the land that you build your empire on.” - Matt Holmes
"I've always focused on relationships, before worrying about making income or a sale. And, you know, I look for long-term win-win relationships. And I think that's the primary focus that will result in us becoming a large, even more successful business." - Matt Holmes
"The beautiful thing about a handshake is, that it must be done in person. And although the Internet is a powerful tool for maintaining relationships, and starting new relationships, the in-person relationships more than ever, is where you can find the people that you trust and the people that trust you." - Matt Holmes
"The first thing you've got to do is, if you have an address at your home, you need to go and register your business on Google. Without websites, we've seen that act alone get anywhere from four extra leads every single month for the next many years to 70 leads." - Matt Holmes
"I would also recommend, in addition to Google, go ahead and launch the five important social networks. And don't worry about keeping them active until you have the time or support for that. Facebook, Twitter, LinkedIn, YouTube, and then make sure you're easily accessible via email." - Matt Holmes