Apr 27, 2021
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What you will learn from this episode:
Summary:
Randomly putting things out there and not knowing whether it's working or not will not be something you want to happen when marketing your real estate investing business.
How do you let people figure out what the next step they need to do and take action with you?
In this episode, Paul talks about the analogy of a home country and its embassies when it comes to your website and social media, what you should do in your embassies, which is social media, so they will lead your visitors to your home country, which is your website.
He points out useful statistics to help you gauge in terms of prospects and real estate investing lead generation.
Thinking about consistent content, whether the short or long-form and how you can grab people's attention, build your authority, and create expert-driven content.
He makes us think of things in terms of what to do online so you focus on the client and not yourself. In the same way that he cautions us what to avoid doing online.
Let's hear him talk about the type of marketing that creates an emotional attachment with people so you connect well with them and eventually they take the next step with you.
He doubles down on making calls to action so you get them to do what you want them done.
Let's dig down on the offline ways of doing things considering the pandemic we are in, so you do things differently in your real estate investing business for you to stand out from your competitors.
Whatever you do, it's wise to be making the right choices in terms of these crucial areas in your real estate investing business. That's why Paul shares action steps you can use to hone in on things worth spending your time and effort on.
"Think different, be different. Stand out." - Paul Copcutt
Topics Covered:
03:38 - Key elements to being very sure about your real estate
investing brand foundation
05:02 - What most real estate investors do with their marketing and
fall into a trap
06:27 - Stats that helps you in prospects and lead generation
strategies in terms of the motivated seller market
08:24 - The analogy of a home country and its embassies when it
comes to your website and social media
10:06 - What are the core conversion pages of your website?
13:51 - Think about the consistent content - Short-form and
long-form
15:00 - What to avoid doing online
15:28 - The value in personalized marketing
15:56 - Don't forget to ask for an action
16:21 - What's with spamming
17:04 - Offline efforts you can be thinking about doing
18:07 - Creating and nurturing relationships
19:16 - Four key areas you need to be working on and making the
right choices on
22:13 - Why you need to 'Think REI'
Key Takeaways:
"Think about the analogy of a home country and its embassies. If you think about the social media accounts, in particular, Facebook, Instagram, LinkedIn, Twitter, wherever else you happen to be active. Think of those as the embassies and the goal of those embassies. The activity that you do on those platforms is to drive people back to your home country, which is your website." - Paul Copcutt
"There are five key pages that you want to think about, or sections of your website that are kind of core conversion pages. The homepage really needs to answer straight away, will you solve my problem?" - Paul Copcutt
"Don't make it all about you. You don't need to be the hero. The hero is your client." - Paul Copcutt
"Don't try to target everybody, you can't be everything to everyone, because then you really know nothing to nobody." - Paul Copcutt
"Start to really hone in on a specific target audience. Don't forget to ask for an action. Any marketing that you're doing, if you're not asking for somebody to take the next step, they're not going to figure that out." - Paul Copcutt
"You want to really spell it out for people feeling very comfortable. Addressing what is effectively going to be our new normal for quite some time." - Paul Copcutt
"Don't forget to double down on relationships, people are craving connection of any type right now. - Paul Copcutt
"Low-Cost options work way better than spending a ton of money in the wrong direction." - Paul Copcutt
Connect with Paul Copcutt:
Music: Thank you to Zoax for the intro music