It is important to understand the space you are operating in
and the target audience when pitching a project to investors.
Anticipating the questions investors will ask can help make a more
When pitching a real estate investment to potential investors, it
is important to gauge their interest in advance by sending them a
teaser deck or sales sheet. This will save time for both parties if
it becomes clear that the investment is not a good match for the
Michael Doyle is the founder of Brand Iron, a company that
specializes in creating pitch decks for investors, real estate
developers, and other business professionals. In this podcast
episode, he talks about the importance of pitch decks in today's
business world. He stresses the importance of telling the right
story and being persistent and consistent in order to be
successful. He also talks about the importance of branding
the content of the pitch deck, in order to make a lasting
impression on potential clients or investors.
Michael discusses the importance of telling a clear and
concise story in order to engage potential investors. It is
recommended that presentations be kept to 20-25 slides in order to
avoid overwhelming investors with too much information. The
financial story should be highlighted, with a buildup to a peak or
crescendo, followed by a tight close that reiterates the main value
points of the investment.
He discusses the importance of researching one's target
audience and understanding their needs in order to create a
successful pitch deck. He also mentions the importance of
understanding the target investor and tailoring the pitch deck
In order to raise capital for a real estate project, it is
important to have a clear and concise pitch deck that outlines the
model and financials involved. The pitch should include information
on the product type, the expected returns, and the timeline for the
project. Additionally, it is important to consider who the target
audience is for the pitch, as this will help to tailor the
This highlights the importance of research when pitching a new
or different type of project to potential investors. The pitch deck
should convey that you understand the marketplace, the model, the
targets, and the financial potential returns. Going to different
markets and seeing similar projects that have been completed can
help investors feel more comfortable with a new project.
Michael recommends that if you are pitching a redevelopment
project to investors, it is important to have experts on your team
who can answer questions about the project, even if those experts
cannot be present at the pitch itself. Other critical elements of a
successful pitch include addressing entitlements and having a
strong branding strategy.
It is important to have a professional and well-designed pitch deck
when trying to raise capital for a real estate investment, as most
projects never find investment. The pitch deck should be consumer
friendly and tell a story that is easy to understand.