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Real Estate Investor Content Marketing - Attract. Nurture. Sell.


Oct 19, 2021

What you will learn from this episode:

  • Find out what you can do to become the best real estate agent that you can be.
  • Learn what you must think about in terms of being a real estate agent and an investor at the same time.
  • Discover what a 'Facial Feedback Theory' is all about that helps strengthen communication and builds relationships and businesses.

3Rs Read, Resource, Reflect

Read:

Think and Grow Rich by Napoleon Hill
Marketing Warfare: How to Use Military Principles to Develop Marketing Strategies by Al Ries and Jack Trout

Resource:

Asana

Reflect:

"Breakdown equals breakthrough." - Darryl Davis

"Focus on serving, not selling. Focus on touching people's lives, and the money will follow." - Darryl Davis

"Show me your friends, and you show me who you are because it rubs off on you." - from Darryl's Mother's words


People in the business world, especially sales, require this even when talking over the phone.

It is so simple, yet it means a world to relationships and businesses.

What is so essential about smiling that you need to do it more often, especially now, when we are all covered up with masks?

Our guest for today uncovers what is behind that smile, a simple act yet packing in a profound gesture. With communication breaking down these days, his insights on how a smile can do a lot to one's positive mindset and how it helps lighten the most difficult situation are something we can all look forward to learning from him.

Darryl Davis started his real estate career at 19 years old on Long Island New York and quickly climbed the ladder to become a Top Produceraveraging six transactions a month. Then a Licensed Broker and manager of a new office that became the #1 listing and selling branch within its first six months of operation.

He is a Best-Selling Author with McGraw-Hill Publishing for his book, "How To Become a Power Agent in Real Estate" and author of 2 other books in cluding "How to Design a Life Worth Smiling About."

He is the founder of the only year-long real estate coaching program, The POWER Agent Program® which has proven results of agents doubling their income over their previous year.

Lastly, Darryl is a Certified Speaking Professional (CSP). It is the
speaking profession's international measure of professional platform skill, which is held by less than 2% of all speakers worldwide.

Topics Covered:

04:02 - How the pandemic has reinvented the real estate industry
07:30 - The opportunities that open up for real estate agents during this pandemic
09:07 - How real estate agents have raised the bar of the industry during the pandemic and what happens if you don't adapt to changes
12:49 - One essential technology real estate agents and investors need to have to cultivate leads
15:20 - How real estate agents can counter those low-cost websites like Zillow and Open Door
19:20 - What is so important about being a real estate agent and also an investor?
22:45 - How you can belong to the top 5% or 10% of the best real estate agents
28:06 - Counteracting fear of failure
31:25 - The power of smiling and how it helps relationships and businesses
36:31 - What makes him smile even during a pandemic
39:35 - Why this brand is brandtastic for him
41:31 - Books he recommends everyone to read
42:25 - One tool he uses and considers the bomb
43:03 - Quotes that can help anyone during this pandemic
45:25 - How his 'Power Program' work for US and Canadian real estate agents
46:39 - Darryl's thoughts on brokerages having purely selling agents

Key Takeaways:

"Part of the reason why I think we've seen such an increase in the sales price and list price and why things are selling so quickly is simply because I think what the pandemic did for people is point out to them just how important their shelter is." - Darryl Davis

"Agents who haven't pivoted and embrace the change, and recognize that they had to improve their skill and ability of communication, a lot of them have gotten out of real estate because of that." - Darryl Davis

"You need to have a CRM where you can see your customers, your clients, your leads, follow up with them, automate that process, keep a record of it, I always call it farming. You've got to water it, and you've got to get rid of the weeds, you've got to cultivate it, you got to talk to it, whatever, pray on it, but you gotta work it." - Darryl Davis

"One of the values of owning real estate is time." - Darryl Davis

"One of the common denominators that I've seen about successful agents is they do not compare themselves or look at what other agents are doing. They may look at them to get ideas, but they don't compare themselves to them. They compare themselves to themselves. They run their race." - Darryl Davis

"The reason why it's so important that you love what you do for a living is that there's going to be days that you hate what you do, you're not going to like what you do, you're going to be uncomfortable with what you do. And it's when you love it; it helps counteract those really hard and stressful days, the fear of failure being part of it as well. What counteracts that is you believe in your vision that you have for your family or for the job that you do." - Darryl Davis

"People that smile are more open, they're more receptive, they spend more money, so when they're happy, there's less resistance to life. They're more attractive, they have better relationships. I mean, really, it's an amazing thing smiling." - Darryl Davis

"Studies show that people who smile more, they actually live longer. - Darryl Davis

Additional Resource:

Download your One-Page Strat Plan: https://reibranded.com/checklist/strat-plan/


Connect with Darryl Davis:

Connect with Paul Copcutt:


Music: Thank you to Zoax for the intro music