Aug 30, 2022
Life after COVID means many of the daily aspects of our lives have changed, but they’ve also changed in the way we produce events.
With all events being virtual during the pandemic and since in-person events are becoming an option, the question is now being raised, do we remain virtual, transition to in-person, or do...
Aug 23, 2022
In the age of social media, anyone can have their fifteen minutes of fame, garnering an audience all on their own. This would lead anyone to assume that the need for any sort of public relations goes out the window if you have followers.
However, don’t be so quick to assume that traditional publicity is dead, because...
Aug 16, 2022
Anyone that has an inkling to write a book, should write it. Everyone has a unique story or insight that can be beneficial to others. Writing a book can also be a great business tool that can open doors for you to a new industry or create buzz around your personal brand.
Whatever the function of your book, the process...
Aug 9, 2022
Creating a personal brand seems like it may back you into a corner where it would be impossible to scale since clients will only want to work with you, the face of the brand.
This thought makes sense because you are essentially why people sought out your business in the first place. However, there is a way to create a...
Aug 2, 2022
Developing a brand that is true to you and reflects what you are trying to portray is important, but the way your brand is perceived by others is of greater importance.
However, how do you find out how your brand is being perceived?
You can ask your network and trusted family and friends, but chances are they won’t...