Feb 15, 2023
"It is the cornerstone, the foundation of one's either
success or lack thereof. And what does that mean? It means to a
person, each successful individual I studied had most importantly,
a flexible mindset."
Brian Kelly is an entrepreneur and host of the Mind Body Business
Show, who has studied successful entrepreneurs and identified the
three pillars of success: mindset, body, and business. He believes
that building personal relationships is the common denominator for
success in any business.
After studying successful entrepreneurs, Brian found that a
flexible mindset, physical and nutritional health, and mastering
various skill sets were the commonalities among them. He learned
the importance of building personal relationships and found that
the long-term relationships he built had both a professional and
personal payoff. He passed along the importance of being honest and
upfront in communication and of helping others, regardless of what
one may get in return. Brian discovered that the key to success was
in the relationships.
In this episode, you will learn the following:
1. What are the three pillars of success shared by successful
entrepreneurs?
2. How can building personal relationships be a successful
marketing approach?
3. How can entrepreneurs reach out to potential customers in an
effective way?
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[00:00:00]
All right, Brian, thanks for joining us today. From guessing,
possibly sunny Los Angeles, but maybe not at the moment. It's
sunny. Yes, wonderful.
[00:00:08]
Paul: In studying successful entrepreneurs, I found three pillars
of success. One was the mindset. Another was taking care of
themselves physically and nutritionally. Third was business multi
multifaceted. All you need to do is find one recipe for
success.
[00:02:27]
Flexibility, having the flexibility to shift one's mindset as
quickly as possible from that negative emotion into something that
better serves you. You can either let circumstances control your
attitude or you can let your attitude dictate your
circumstances.
[00:03:42]
Not every successful entrepreneur is a good mentor. You want
somebody that you know internally, deeply my mentor. Be very
discerning when you choose a mentor.
[00:06:50]
And you mentioned earlier you touched on values, and I think that's
important. Is it that we find people who have similar values?
Because otherwise, I've always said to people, if you compromise a
value, that's like a kick in the gut every time.
[00:07:30]
What used to work ten years ago doesn't necessarily work now. With
one exception, the common denominator that has worked every year is
building personal relationships. Now we're at a point where
speaking but on camera has also become a very good form of
marketing.
[00:09:02]
What is working right now? And that means being on a live video
show or a podcast. It's about showing up and getting exposure that
way. That is the number one marketing approach I have seen and
witnessed.
[00:09:51]
When I have a guest on my show, they're typically strategically
picked that maybe and in the future I could do business with them.
It's about getting to know them, period. If you go about it without
the transactional attitude, in my own opinion, then you can build
that deeper relationship.
[00:14:44]
The first thing when you talk to somebody, I forget the icebreaker.
First, you need to do X-Y-Z. It's the message that is gold. The
next step is to build that relationship. And it's through direct
messaging.
[00:17:36]
Live video is a great way to get exposure for a real estate
investor. It's a different dynamic with live. There isn't as much
pressure to really bring great value live. Not everybody is going
to like you, sorry to tell you.
[00:21:25]
When you're feeling that feeling, that kind of feeling right there,
that fear is usually something telling you that it's what you
should be doing. Start shooting shows right now. Know that you will
probably suck in the beginning. But don't let any of this deter
you. Every show you do, you get better.
[00:24:30]
Brian, when you go live, do you put that out to multiple at the
same time? Live, yes. For me, the main goal is massive exposure. I
focus everything I've got on my guest.
[00:25:52]
A high-quality professional live video show. I have a massive
amount of automation built in. Most of that is for communicating
with the guest leading up to the show. Then the post-show
processing. I've come across three companies in the last six months
that have all transformed how I'm producing my podcast.
[00:30:37]
Paul: I've done this show for a long time, my own show. He
developed an agency model where you do it for them. All manually,
zero automation. The only thing the person has to do is be present
and focus on the guest. The results are phenomenal.
[00:35:03]
Some real estate investors do things like Zoom Webinars or even now
we're coming out of the other side of the pandemic is doing live
events again. Are you talking more about a kind of one on one
studio interview type of setup or do all three?
[00:37:10]
Grant Cardone is a favorite personal brand because he is authentic
as a human can be. Peak Connector is a CRM on steroids. Do you have
a recommended book or podcast?
[00:41:04]
Brian Kelly: Do you have a favorite quote or a quote that inspires
you or motivates you? The one thing I learned is this one thing and
that is never ever giving up. How can people find out more about
you? Lots of ways.
[00:43:22]
The Peak Club is free to join, with no monthly fee. The enterprise
version includes 500-seat meetings, 500-seat webinars, and
unlimited recording to the cloud. For anyone who enters, I added
this too. You'll get a hotel discount card.
[00:45:05]
Carol Costello: If your son is looking to have a web presence,
there's a company out of Oregon called Carrot. They write an SEO
article for you every week. It's all geared towards cash, buying
homes for cash. What about a real estate mentor? How can I help
you?
[00:49:07]
As soon as I changed the name, audience numbers went up. That's
something I've also heard about, is the importance of the name.
There are other resources out there. It's not about the vanity
number.
[00:49:43]
When you bring on a guest, as they're coming on, they get the
option to choose amongst their own social media platforms.
StreamYard has just eliminated a big headache. There's a new
feature coming out, brother. You got to get on this live video
thing.