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Real Estate Investor Content Marketing - Attract. Nurture. Sell.

Feb 1, 2022

Why you've got to check out this episode:

  • Learn how to find freedom in building a predictable real estate investing business that consistently earns even when you step away from it
  • Find out the essential steps you need to know in every stage of your real estate business for you to continue to assess and evaluate if you're not leaving money on the table.
  • Discover how you make a machine to run your business for you, so you come in as just a consultant of your own company.


3 Rs Read, Resource, Reflect


Psycho Cybernetics by Maxwell Maltz
The Alchemist by Paulo Coelho
Traction: Get a Grip on Your Business by Gino Wickman
E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company by Michael Gerber




"I refuse to walk carefully through life only to arrive safely at death." - Paulo Coelho

Some entrepreneurs don't realize that they are still hustling in their business. Anytime they would take time off from their business, it would come tumbling down.

And that would mean taking time to scale faster.

How do you build a business that runs without you but on systems and processes and still operates profitably?

In this episode, Rafael shares how he invested in himself first and created a business running on its own with the help of the systems and processes he puts in place.

To help him position people in the right spots and hire not just based on skill sets but longevity, he undertook a university degree that focused on this area. What those principles are that he uses for this, that's one thing you should listen to and find out.

Being in wholesaling himself, he recommends one of the three marketing strategies to find motivated sellers that continually fill the pipeline and he offers tips on how to do this strategy best.  

He also shares the different stages in a business you should look out for and do something about so you fully optimize yourself, your time, and your resources.

Born on January 30th, 1983, and raised in Yuma, AZ,  Rafael Cortez is a second-generation entrepreneur. He began his first job at 14 at a local Grocery Store. From 15 to 18 years of age his work experience included everything from hard labor in construction to supervisory positions in retail and customer service while attending the Fire Science Program at Arizona Western College. At the age of 19, he became one of the youngest Firefighters in Yuma County, where he spent the next five years of his professional career.

He saw an opportunity and began working on his first entrepreneurial project, a Non- Emergency Medical Transportation business, at age 21 while providing EMS and Fire services in Yuma, AZ. Rafael launched Netcor Transports LLC, his first company opening day May 1st, 2007, at the age of 23. Maintaining constant logistical and economic growth since its foundation, Netcor was sold in the summer of 2014.

Rafael is currently an Organizational Psychologist and real estate professional holding ownership in multiple companies in various verticals. His base of operations is in Phoenix, AZ.

Topics Covered:

03:18 - A backstory of how he started in real estate
04:14 - Having had that entrepreneurial spirit growing up
05:47 - Transitioning to real estate from transportation space during an economic crisis
08:03 - Investing in himself, diving right into real estate -- from fixing and flipping to wholesaling 
11:33 - One particular reason that draws him into wholesaling
13:57 - The key to finding motivated sellers even when the market goes up
16:59 - One process that works best in marketing and looking for sellers
19:23 - Lessons learned from entrepreneurship
23:04 - The reason behind cold calling yourself when you start wholesaling and not hiring someone else to do it
26:17 - Finding relevance in his Organizational Psychology degree as it relates to his real estate business
27:39 - Helping build business models by way of Organizational Psychology principles
31:52 - What you need to pay attention to in every stage of your business as a solo real estate entrepreneur 
34:55 - One crucial step entrepreneurs forget to consider in their business
36:40 - Other investing strategies he is involved in
38:45 - A brand he loves that always delivers
39:37 - Top books he reads
41:10 - Rafael's interests outside of business
Key Takeaways:

"I like the process of cold calling. It's been around for years. That one thing that's changed drastically in terms of responses and results." - Rafael Cortez 

"I think real estate is one of the best vehicles for wealth out there." - Rafael Cortez 

"If you're an entrepreneur, you're creating opportunities; you're creating jobs, you're creating content processes systems, you're creating something better to be put out there. I think that's one of the biggest traits of entrepreneurs – to stay in the entrepreneur space for a long long time." - Rafael Cortez 

"I can hire somebody else to come in and then do the cold calling. But what happens after they send you over the lead. Most people, if there's fear of cold calling, or having those conversations over the phone with people, by the time you get a real lead or somebody that you really need to sit down to negotiate with, you're not prepped for the conversation. Cold calling is like the pregame. It's not only the strategy to get the lead, but it's the activity that's going to give you that thicker skin." - Rafael Cortez

"Even if you're a solopreneur, there are different stages to your business. Understand what those stages are and start documenting." - Rafael Cortez

"If you really want to take it to the next level and build a business that's predictable and you can step away from and still generate this income on a consistent basis, you need to have a machine, you have to set up processes, and you have to measure everything you're doing." - Rafael Cortez

"If you ask me what my preferred strategy is, it's wholesaling. It's healthy, it's alive, we can tap into different markets, and it has a machine that's running." - Rafael Cortez

Connect with Rafael Cortez:

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