Mar 8, 2023
Marketing Automation for Real Estate Investors – Unlocking
Consistent Revenue Streams When you’re ready here is how I can help
you; Work with me and my team on defining and growing your personal
brand and building your business. Let’s set up an initial call to discuss what that might look
like https://bookme.name/paulcopcutt/bb
You will learn how to create content that is frequent and of
high quality for maximum online visibility to bring about powerful
results.
"You have to have a really good understanding of your
audience.
You need to meet them where they are and not just put
content out there, willy-nilly hoping they're going to find it." -
John Egan
John Egan is a content marketing expert with a journalism
background and research skills. He advises clients on understanding
their audience and creating content that elevates their brand and
drives lead generation.
John had to learn the hard way that the quality and frequency of
content are key in content marketing. Determined to find a way to
succeed, he experimented with various platforms and strategies. He
eventually uncovered the value of repurposing content, targeting an
audience, and finding cost-effective resources to help. With these
tips and tricks, he was able to create high-quality content that
spoke to an audience and helped a brand.
In this episode, you will learn the following:
1. How AI-generated content is impacting content marketing
2. Strategies for creating content that resonates with your target
audience
3. Tips for effective content marketing on a budget.
Reach John:
Website: https://johnegan.net/
Other episodes you'll enjoy:
https://paulcopcutt.com/episode101/
How to Stay Motivated and Focused for Real Estate Investing
Success: 3 Key Steps to Your Winning Mindset
https://paulcopcutt.com/episode100/
Why You Must Build a Brand and How to Do it
https://paulcopcutt.com/episode99/
Connect with me:
Instagram: https://www.instagram.com/paulcopcutt/
Facebook: https://www.facebook.com/paulcopcutt/
YouTube: https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw
Twitter: https://twitter.com/paulcopcutt
LinkedIn: https://www.linkedin.com/in/paulcopcutt/
Website: https://paulcopcutt.com/
Loved this episode? Please leave us a review and rating.
Chapter Summaries:[00:00:00]
Welcome to the Personally Brandtastic podcast. We help you build
your personal brand and business so that people can find you.
Personal branding is why they choose you. All about committing, and
communicating how personally brandtastic you are.[00:00:42]
content marketing is putting content out there that elevates your
brand, gets brand exposure for you, and possibly gets lead
generation and then revenue. Why is that important in a world where
we are bombarded with marketing and messaging all the time?[00:02:07]
You need to have a really good understanding of your audience. You
need to target where you're going to be putting that content so it
has a better chance of being seen and heard. AI-generated content
is a good tool to use to help create content. But I wouldn't rely
100% on it.[00:06:10]
Chat GPT only goes up to 2021 in terms of the data that it can tap
into. That's a huge mistake. If you're going to rely on it in any
way, shape or form, you need to do fact-checking before you publish
anything.[00:07:49]
Apart from AI, what other trends are you seeing in content
marketing? You don't have to be everywhere, so you have to pick the
platforms that work for you. Chat Gbt is going to dominate content
marketing for the foreseeable future.[00:11:30]
What is a good cadence for content marketing? It depends on the
resources you have and that could be financial and human resources
or technology. If you're not producing content on a regular basis
then what's the point? Content can be repurposed for different
platforms.[00:13:38]
I am a huge advocate for quality over quantity. It just doesn't
make sense to put out ten posts a day. And the thing is, I put out
several blog posts, and several social media posts per week, but I
schedule them all in advance.[00:15:34]
What about the engagement side of content marketing? I do think
it's important to respond within a reasonable amount of time. There
are ways you can look at things like that and say, what do I need
to do?[00:18:21]
What should somebody be doing around measuring the effectiveness of
their content marketing? Engagement is a very, very good measure.
Google Analytics is a great tool in terms of trying to figure out
who's coming to your website. Plenty of technology can do that
analysis for you, depending on the platform.[00:21:11]
You really need to be seen as a resource for people in your niche,
your industry. If you're in commercial real estate, for instance,
and you're catering to people who are investors, then you need to
create content aimed at those investors. And they may or may not be
evergreen topics.[00:22:47]
What is an evergreen piece of content versus something else that's
maybe more timely? What is a bank? Is an example of something that
you may need to update later with more current statistics.
enlightenment, education, and entertainment. Sounds like a ready
formula for at least producing content that might get more
engagement.[00:24:29]
The Strip Down guides content marketing success. Secrets for
Beginners is kind of A to Z in terms of content marketing. It's not
meant to be a high-level academic type book, but more of a guide.
Focus on the quality and don't worry about putting out ten blog
posts a day.[00:27:17]
You don't have to have a technical level of expertise in SEO to
incorporate it into your content marketing strategy. Search engine
optimization basically is saying, hey, here are some keywords that
people use. You want your content to surface on the first page of
search results.[00:33:08]
There's no consensus on when to post on LinkedIn. Is there an
optimal number of words for a particular article? More people are
now looking at LinkedIn on Saturdays and Sundays. You need to
figure out where people are in terms of their day.[00:36:26]
Derek: Warren Buffett is a great example of somebody who knows what
he's about. He says we could all strive to be a little bit more
like Buffett. Derek: Who is your favorite personal brand and
why?[00:38:14]
I absorb information more along those lines than I do from a book
or a podcast. I spend a lot of time on Google News and places like
that where I can find out what's going on. Good newsletters know
how to strike a balance and keep people coming back for more.[00:41:40]
Do you use canva at all? I create all sorts of social media posts
with Canva. It's so easy to use, and you do not have to be a
graphic designer to wrap your head around how to use it. Do you
have a new technology that you're enjoying?[00:42:52]
One of the things I learned at one of the startups I worked at is
to fail Quickly. If it's not working, at some point you've got to
let it go. Figure out what didn't work, and then move on to
something that is going to yield better results.[00:44:20]
My book is available on Amazon. In fact, as we speak, we're
finalizing the audiobook version, which is coming out very soon.
Right now it's available in paperback, hardcover, and ebook
versions. You can also find out more information about the book or
about me on my website.[00:45:08]
John, was that fantastic? Did it give you some ideas and actions
that you can take right now to build your business? So get to it.
Thank you for listening and have a fantastic day.