Jul 26, 2022
As more of us return to in-person networking and even as we continue to network online, one of the things that we consistently struggle with is what do we say? Particularly when somebody comes up to you or asks what is it that you do?
Why you've got to check out this episode:
It's challenging to make people stop and notice you in this busy and noisy world. When you do, you can truly resonate with people and make a difference.
You don't need to make the hard sell. A genuine connection is what people want first.
What does it take to get people to pay attention, sit up, listen, elicit curiosity, and say, 'I want to know more?' and start a conversation that ditches the pitch and truly connects?
In this episode, Laura Templeton shares the importance of your 30-second message for conversations and content. She gives tips for taking the fear out of public speaking, and she teaches how to answer "So, what do you do?" with clarity and confidence.
In addition, she also shares how you can make a marketing arm out of your network at no cost, just leveraging the relationships that you've built.
3 Rs Read Resource Reflect
Read: The Compound Effect by Darren Hardy
Resource: Otter.ai
Reflect: "You alone are responsible for what you do, don't do, or how you respond to what's done to you." - Darren Hardy
As an International Speaker, Author, and Communications Consultant, Laura Templeton, Founder of 30 Second Success, works with inspiring business owners and professionals who understand the power of networking and want to make the most of their connections with an impactful 30-second message that leads to deeper conversations and opportunities. Through workshops and corporate speaking engagements, Laura inspires audiences to dig deep and find the words that define who they are and how they serve others. Helping business owners and professionals "ditch the pitch and start connecting" is her passion and her mission.
Business Optimizer:
Connect with Paul Copcutt:
Topics Covered:
03:37 - The biggest thing to remember when networking
04:58 - What should be in your 30-second message, and what is it intended for?
07:54 - The one thing that turns people off and how to make yourself as a resource that people can refer
09:50 - Making your message memorable in 30 seconds
15:03 - What preparation can do for your presentation
16:07 - Simple formula that employers can teach their people when sending them out to networking events
18:46 - Creating a goal behind every call to action you make
23:37 - Knowing what your ask would be when the opportunity presents itself
25:04- What is that one thing people miss when creating a pitch, and how do you truly connect
28:03 - Important thoughts on social networking
31:38 - Sharing interesting thoughts about LinkedIn and some branding tips
34:52 - What else can you use your 30-second message for
36:26 - Getting your brand to be remembered
37:39 - A brand she favors as it speaks of service and quality
38:14 - What book does she read every so often?
40:20 - One quote she truly relates to
Key Takeaways:
"In that in-person networking arena, it's all about connecting." - Laura Templeton
"Your message is not a sales tool. It's an invitation, a door opener to get people to want to know more about you and what you're doing, and whom you serve." - Laura Templeton
"Our networks are intended to connect us. It's really about connecting, and it's almost like an evolution where people are looking to figure out how I can connect you with and whom I can connect you with. We've become a community of connectors." - Laura Templeton
"When we take the mentality of what can I get out of this away and start to pour into people and say, 'How can I help you?' 'What can I do for you?'; there is so much amazing transformation that happens in your business and in your network." - Laura Templeton
"What is your ideal client passionate about overcoming to move forward in their business? That's that emotional, sweet spot that many people miss when creating a pitch." - Laura Templeton