Apr 12, 2022
Perfecting everything before getting out there is a common dilemma getting in the way of many aspects of marketing and managing your real estate investing business. Podcasting is no exception.
The chances are, the more you delay, the more you're not going to end up doing anything. Ultimately you may even end up wondering if it's for you to begin with. It also takes planning on top of all the other things you do in your real estate investing business.
So let's find out if you're cut out to do that and why you should even consider podcasting.
Why you've got to check out this episode:
3 Rs Read Resource Reflect
Read:
The Paradox of Choice by Barry Schwartz
Resource:
Reflect:
"Perfection is the enemy of progress"- Winston Churchill
In today's episode, Andrew Allemann talks about ditching the idea of perfectionism in starting your podcast. You get to progress and learn a lot as you go along. And you do not have to have your own podcast to get involved, you can be a guest on other podcasts instead.
He highlights getting into podcasting for the right reasons as well as setting and managing your expectations. It may not be for everyone but if you're game to do it, it’s a great way to raise the visibility and credibility of your real estate investing personal brand.
Andrew Allemann is a podcasting expert and founder of PodcastGuests.com. The service is used by well over 30,000 people to both find guests for podcasts and for experts to get booked on podcasts.
Connect with Andrew Allemann:
Business Optimizer:
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Topics Covered:
05:47 - Why it's not too late taking that jump into podcasting now
07:01 - Requirements when getting yourself involved in podcasting
09:05 - Value you get from podcasting
10:29 - Advertising as an option in podcasting
11:39 - Getting specific in your podcast niche
12:57 - Making your podcast worth the listen
13:57 - Format and length to consider
15:31 - Reality check with podcasting
16:19 - Marketing and growing your podcast
18:09 - Andrew's motivation for starting podcastguests.com
19:37 - Overcoming the challenge of finding quality guests and becoming a quality guest yourself
20:38 - Huge benefits for your personal brand when guesting in other shows
22:16 - Preparations to make for your guests and for becoming a guest
25:10 - Recommendations around bringing multiple people on the podcast for both the host and guest
26:17 - Talking about the option of doing live podcast streaming
26:59 - Tips to help in pitching yourself to be a guest in other shows
27:43 - Ways to promote a podcast other than social media
28:32 - The key thing to do when making a pitch to become a guest
30:33 - What small businesses can learn from what corporations are doing in their podcasts in terms of: host to get, guests to send
32:32 - Quirky, fun brands he considers his favorite
33:21 - Favorite book he reads and recommends
34:13 - Thoughts on creating a separate domain for your podcast or putting it in your main site
35:24 - Favorite resource he uses that helps him make quick and short videos
37:41 - A quote he loves that resonates well with him
38:52 - Other concerns that keep people from getting started in podcast
40:08 - How to get over the thought of whether to start or not to start a podcast
Key Takeaways:
"If you're wondering if you have the, not necessarily the skills, but the motivation to run a podcast by being a guest on a couple shows first, because that in and of itself takes a little bit of work, not nearly as much work as being a host. But it does. If you find that that's too much work, and you don't enjoy doing that, then you're probably not going to like being a host." - Andrew Allemann
"If you are interested in doing it, don't try to make it perfect before you launch. Because then you'll never launch." - Andrew Allemann
"Do you want to be a solo podcast? You want to have guests? There's no right answer to this. I find that having guests makes my job a little bit easier. Yes, we need to schedule, but I've done some solo podcasts where I'm the only one talking, and I'm so exhausted by the time I'm done. Because you're coming up with 100% of the content rather than your guests having the content, you just prompting them." - Andrew Allemann
"The number one way to market your podcast is to be a guest on other shows. The people that are listening to those shows, 100% of them are podcast listeners. So, when you market anywhere else, maybe 10, 20% listen to podcasts, but with podcasts, it's 100%." - Andrew Allemann
"You don't want to go on a podcast and sell, sell, sell. If you provide a lot of value in the form of entertainment or education to the podcast, then people will naturally come find you." - Andrew Allemann
"Even if you don't have a lot of followers on social media, you can still say, 'Hey, I'm gonna post this to Twitter three times after I'm on it for something like that.' You're focusing less on the size of your audience and more on 'Hey, I'm going to put some effort into this.' - Andrew Allemann