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Real Estate Investor Content Marketing - Attract. Nurture. Sell.

Dec 21, 2022

When Erin Ollila, master copywriter, and SEO expert, reveals her contrarian advice to creating website content and optimizing it for search engines, she challenges listeners to make their website powerfully compelling and personally brandtastic.

Tune in to learn how to make your website skimmable and how to create helpful content for both your readers and search engines.

Here's what Erin Ollila and I cover:

  1. How powerful are words on your website and how can you maximize their potential?
  2. What considerations should you take into account when assessing your website?
  3. How can you use SEO and copywriting to create a successful website?

Erin Ollila is a master copywriter and is an expert on website copywriting, SEO, readability, and content optimization.

Erin outlines exactly how to create copy and content for your website to optimize for search engines and get the visibility you need for growth. Get ready to learn how to position your personal brand with content and reach more people now!

Why is it important to position content to reach more people for personal branding?

Positioning content to reach more people for personal branding is essential in today's digital age. It allows individuals to expand their reach and make an impact with their message.

By strategically positioning content, individuals can become more visible and increase their recognition among their target audience.

This visibility can help to increase brand awareness, build trust and loyalty, and ultimately lead to more opportunities. Furthermore, positioning content helps to differentiate individuals from their competitors.

People are more likely to remember and be drawn to content that is presented in a certain way. By creating content that stands out, individuals can create a memorable brand and stand out from the crowd.

This can help make individuals more recognizable and increase their credibility and reputation, leading to more opportunities and higher engagement with their target audience.

Here are the steps you need to follow:

  1. Review the home page to ensure it is clear and succinct.
  2. Analyze all interior pages to ensure that the promise from the home page is consistent throughout.
  3. Set a timeline (6-9 months) to analyze data and make decisions from the research and data gathered.

Erin Ollila
No matter what you call her, Erin Ollila's job is to step in and show the world just how incredible her clients indeed are.

With over 15 years of publishing experience and an MFA in Creative Writing, she gets what it takes to ideate, create, and implement smart SEO website copy and strategic content campaigns.
When Erin's not cheering on creatives and service-based entrepreneurs or hosting the Talk Copy to Me podcast, you can catch her indulging in ice cream and spending time with her family in southeastern MA.
Check out her podcast:
What Types of Website Pages Should Your Site Have?
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When you’re ready here is how I can help you;

Work with me and my team on defining and growing your personal brand and building your business.

Let’s set up an initial call to discuss what that might look like