If you're looking for increased opportunities, improved
business, and more referrals, then you need to check out this
episode. We go through the 3 fundamentals of being a trusted expert
so that you can get the most out of your career.
1. Differentiating between brand marketing and transactional
marketing, and why being a trusted expert is more about brand
marketing.
2. The importance of consistency and mix of content
3. Ensure the content has value for your audience.
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Chapter Summaries:
[00:00:00] - Chris Shebib is a realtor real estate investor and a
former general contractor. He shares his insights on how to think
about your brand, your personal brand and your marketing. This
week, he shares his advice on what to ask five trusted people about
your differentiation, your USP and how you market.
[00:02:21] - Chris has a unique background as a contractor, a real
estate investor and a realtor. He believes that to be recognized as
a trusted expert, one needs to differentiate between brand
marketing and transactional marketing. The bigger and tougher the
problem we solve, the more money we're going to get paid for
it.
[00:05:03] - The three must haves on the trusted expert side are
educating yourself and providing information commensurate to your
education and experience. The third must-have is providing value.
People don't want to give away everything upfront and not have any
value for after people engage with you.
[00:07:23] - It's important to know the size of your market and to
be a trusted expert and to have a specialty or some kind of niche
down. It's too easy to get spread too thin and try to be too broad
and cast too wide a net and not be effective on anything. So it's
better to get focused.
[00:08:28] - Consistency is important in all aspects of life,
especially in transactional marketing. You don't want to be wrapped
up in a corporate shell and too stuffy people can't connect to
that. You should focus more on the GTA area and get to know that
market really well.
[00:11:25] - What is your USP or differentiating competence? You
want to be very clear on what that is and spend some time on that.
He went to five trusted people to find out his USP. He has an
unusual ability to distill complex information, assess the pros and
cons, and articulate that in a way that's understandable.
[00:14:52] - In his previous life, he worked in technology and
contracting. Now he works in real estate full time. He has worked
with clients who come from engineering and technology. He advises
his kids to be all in on whatever it is and never know when that
experience will play into itself again.
[00:17:22] - When looking forward, what advice would you give to a
newer real estate investor or a newer realtor in terms of their
marketing and branding? Be yourself 100%. Understand your value,
your unique value that's going to sustain itself over time and
attract people that will naturally fit with you better.
[00:21:41] - Andrew Huberman of Huberman Lab is one of his
favourite personal brands. Chris recommends listening to Andrew's
podcast. He is a professor and his content is intelligent, thorough
and pragmatic.
[00:24:14] - The Whoop Fitness tracker keeps health and fitness on
the forefront of his mind. So he can keep it as a focus. He wears
it on his arm. The Whoop tracker measures a number of different
KPIs for your internals. But the unique one for them is the heart
rate variability.
[00:27:05] - Lex Fridman has a huge following and his content is
crazy good. Lex himself has got a ton of education and value that
he provides. When he interfaces with his guests and they start to
dialogue, it's not uncommon for him to be listening to Huberman or
Lex's stuff.
[00:28:05] - Chris shares his favourite quotes from Nelson Mandela
and his podcast The Hidden Upside with Paul. Chris has a website
called Shebibcom and a YouTube channel and an Investor focused
website.