May 4, 2021
What you will learn from this episode:
3R's - Read, Resource, Reflect
Read/Listen:
Impact Theory with Tom
Bilyeu
Rich
Dad, Poor Dad by Robert Kiyosaki
Resource:
Excel Sheet
Landlord Credit
Bureau
Reflect:
"If you're playing not to lose, you never win."
"Success leaves clues."
"It seems impossible until somebody has done it." - Nelson
Mandela
"Whether you say you can or you can't, you're right." - Henry
Ford
Summary:
Not starting on the right footing will make you lose balance; you
will not have the stamina to continue going, and you will likely
quit. And that is not what you want as a real estate investor.
How do you get started and keep going in your real estate investing
business?
Take action steps to have a brand foundation, and you're in for a
long haul.
Brooke Shang has gone from a stay-at-home mom to a
management consultant to replacing her working income within three
years of starting in real estate investing. She has an MBA in
marketing from York University's Schulich School of Business and a
Hons BA in Economics and Environmental Studies from the University
of Toronto.
Currently, Brooke is an active real estate investor, a coach, and a
mentor, and still working as a management consultant. In addition,
Brooke is also the author of the book "Financial Freedom: 7
commandments from the networking queen of real estate" The book is
for new and existing investors who want to set themselves up for
success with a strong foundation using creative or hybrid
strategies.
With her corporate job working with all major computer brands, and
her journey as a real estate investor, she is here to share her
take on branding and build her real estate business through
networking and financial education. She believes that she will be
able to help others create the results they want with the proper
training and guidance the same way she was trained and
mentored.
In this episode, Brooke shares how she got started in real estate
investing. For an introvert like her, she tells us how she was able
to get past her shyness and got herself into networking with
like-minded people.
Hear out the abundance mindset in the real estate investing world
and see how you can make significant connections.
Get more efficient and productive with Brooke's time management
tips.
Listen to her talk about the importance of personal brand equity
and communicating your competitive advantage.
She takes key points from her book on the most crucial things to do
when getting started in your real estate investing business to
sustain the momentum even amidst market shifts and tough times.
There are helpful insights to learn from great brands and Brooke
mentions her favorites to help you in your branding as real estate
investors.
So much is shared when it comes to tools, resources, nuggets of
wisdom and thoughts to help you simplify and make things
effective.
Topics Covered:
02:33 - Getting started in real estate investing business and what
her unique branding style is
04:00 - How to take away that uncomfortable factor to get started
with networking
06:15 - The abundance mindset of real estate investors
07:21 - How to become efficient and productive
09:42 - Learning how to pivot and communicate in a different
platform
10:50 - How real estate investors provide value and communicate
your competitive advantage
13:53 - The important summary of what her book is all about
16:17 - Mistakes real estate investors make
17:00 - Why is personal brand equity important?
19:40 - As real estate investors, why does it not matter if the
market is going up or down?
20:57 - What makes these brands her favorite
21:59 - What is OEM?
26:20 - Looking up to entrepreneurs behind the brand
27:28 - Her favorite business book, podcast, and author and what to
love about them
32:09 - Real estate as a financial planning tool
33:27 - Tools and resources that help her simplify things
36:20 - One helpful no-cost CRM tool you can use
38:13 - Sharing quotes that serve as her guiding principles in life
as in business
41:02 - A nugget of gold for real estate investors: "Think about
your unique selling point, what's your competitive advantage; don't
just do the same thing."
Key Takeaways:
"The thing I did a lot back then was just absorb, get myself
educated and start networking. I kind of knew how other people get
started to learn from their experience. For everybody, I think we
are all unique; we have to find what's unique about ourselves."
- Brooke Shang
"Just focus on what's important first for that day. And the bigger
picture is what's important for you to reach certain goals in a
certain period of time." - Brooke Shang
"We have to pivot and learn how to communicate on a different
platform now because how we present and how we communicate, it's
basically how we brand ourselves." - Brooke Shang
"I found one of the ways to communicate is to share what we
learned. Be careful of what advice you take as well, because I've
seen people putting out advice that's counterintuitive or totally
not legal." - Brooke Shang
"I start with a lot of mindset stuff. Because before I got into the
strategy, in my book, I wanted the reader to understand how you
should prepare yourself." - Brooke Shang
"I think personal brand equity is very important. And people
sometimes don't think about that. That's built over time as well."
- Brooke Shang
"It doesn't mean the market changes, you cannot do anything. You
just have to pivot and do different things or structure your deals
differently." - Brooke Shang
"I do believe human potential is amazing. I think one important
thing is, sometimes we see other people do it, then we realize it
can be done." - Brooke Shang
Additional resources and recommendations:
Connect with Brooke Shang:
Connect with Paul Copcutt:
Music: Thank you to Zoax for the intro
music