Mar 22, 2023
Real Estate Investors – Unlock Low Cost Marketing
Strategies Great Real Estate Investing Content Marketing on a
Budget Marketing Automation for Real Estate Investors –
Unlocking Consistent Revenue Streams When you’re ready here is how I can help
you; Work with me and my team on defining and growing your personal
brand and building your business. Let’s set up an initial call to discuss what that might look
like https://bookme.name/paulcopcutt/bb
Mickey Anderson was running a full-service marketing agency
for 8 years and moved into solo consulting for a better lifestyle
and balance for her family.
She specializes in content marketing and copywriting and helps
smaller brands understand their niche and how to build their
personal brand. Mickey learned the importance of relationship
building, identifying her unique voice and style, and staying
consistent across all her communications.
"It's okay to not serve everyone. It's not exclusive. It's
actually going to serve people better, including you."
Mickey recommends optimizing one channel at a time and reverse
engineering conversations to maximize potential. Finally, staying
in regular personal communication with key people is essential to
building a strong personal brand.
In this episode, you will learn the following:
1. How to reverse engineer your sales process to replicate great
conversations.
2. Discovering the power of focusing on one channel of
communication to maximize success.
3. Uncovering the secrets to using content-based networking to
build strong relationships.
Resources:
Find out more about Mickey: Free resources, tools and tips to hustle less and profit
more.
Other episodes you'll enjoy:
https://paulcopcutt.com/episode103/
https://paulcopcutt.com/episode102/
https://paulcopcutt.com/episode101/
Connect with me:
Instagram: https://www.instagram.com/paulcopcutt/
Facebook: https://www.facebook.com/paulcopcutt/
YouTube: https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw
Twitter: https://twitter.com/paulcopcutt
LinkedIn: https://www.linkedin.com/in/paulcopcutt/
Website: https://paulcopcutt.com/
Loved this episode? Please leave us a review and rating.
Chapter Summaries:[00:00:01]
The key thing that I notice when it comes to larger brands, that
smaller brands to struggle with is they try to be everything to
everyone. And so that's really the biggest piece of advice that I
give smaller businesses: It's okay to not serve everyone. It's
actually going to serve people better, including you.[00:05:46]
Whether you like it or not, you have a personal brand. Your
personal brand is how people talk about you when you're not in the
room. You want to identify the key parts of you that align with
your ideal customer. And then you want to amplify that as much as
possible.[00:06:42]
Everybody has a personal brand. How do they start to identify it?
Creating an ideal customer profile or a customer avatar. Every
single communication needs to be very consistent.[00:09:33]
Sometimes having a creative or a graphic designer or a brand
strategist come in and help you identify the way that you want to
present yourself in the world can be really helpful. Anyone who's
creating communications or producing stuff on your behalf, you need
to set them up for success.[00:11:05]
There's a lot of real estate investors out there that don't even
have a marketing budget. What's working well, what's not? How can
you systematize that and replicate it? And it all starts with
that.[00:12:48]
Most people are selling you on the idea of lead generation paid
traffic. So doing it from the other way and reverse engineering
where you've already started from. How many deals would it take to
transform your business?[00:14:04]
Hannibal: Most of us get wrapped up in the need to be bigger and
better and scale along with the big guns. If we just took the time
to scale back and do less, but do it infinitely better, we will
ultimately be more successful and more healthy.[00:16:31]
You need one good channel of communication if it's the right
channel to transform your business. Your Rolodex is your most
important asset whether it's your email list or your contact list.
Finding a way to stay in touch with people on a regular and
consistent basis is transformational for most businesses.[00:20:06]
What are the three or four things that you would suggest a micro
business or a small business owner first looks at? From there,
reverse engineering those deals, those conversations from the point
where the deal is made and back. And then the final one is just
staying in regular personal communication with that list of key
people.[00:21:09]
Taylor Swift is one of my favorites. Mel Robbins is another person
that I love. She just launched a podcast. That's the power of a
personal brand.[00:23:01]
My favorite podcast right now is actually the Business Made Simple
podcast. I just converted all of my business operations and my CRM
to Click Up, which is an online application. Clickup is really the
easiest to use individually or with a team.[00:25:53]
Paul: Do the hard things first. Mickey: I find if I start my day
with one hard thing, the rest of the day gets to be really fun. How
can people get hold of you? Mickey: You can book a free phone call
on my website.