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Real Estate Investor Content Marketing - Attract. Nurture. Sell.


May 24, 2023

Have you been trying to attract joint venture partners but have seen no results? Do you feel like you’re wasting your time and resources on ineffective personal branding strategies? In this episode, you will be able to turn that around and make your dreams of successful collaboration a reality!

This week's podcast episode is a recording I did with my client, Sarah Larbi or her podcast Where Should I Invest?  Sarah was the first client I worked with in real estate investing over 5 years ago and was the catalyst for my finding this area of business to focus on. 

It all started with her looking to replace her corporate income with additional revenue from activities like coaching and sponsorship. We talk about the moves we made and the difference and impact it had. 

We learned to create compelling content and share their story through various mediums such as newsletters, videos and blog posts. Our focus was on building trust and credibility with my audience, which eventually resulted in them attracting like-minded investors who were interested in collaborating with them. 

Success was due to consistent efforts and a targeted approach to connecting with the right people. They came to understand the significance of building a robust email list. This allowed them to communicate directly with potential partners and keep them engaged with their stories. The ROI was extraordinary, and it all stemmed from their commitment to cultivating their personal brand.
 
In this episode, you will learn to:
  • Elevate your personal brand as a real estate investor to catch the eye of potential collaborators.
  • Craft compelling content that showcases your expertise and solidifies your industry presence.
  • Produce targeted events or podcasts to carve out a distinct space for yourself within the real estate realm.
  • Fine-tune your investment strategies to capitalize on current market trends and opportunities.
  • Harness the power of email marketing and consistent content output to drive meaningful results.

For every dollar you spend on email, you get back $38. By ROI, it's by far the best investment you can have. - Paul Copcutt

The resources mentioned in this episode are:
  • Identify your target audience and get clear about who you want to do business with as a joint venture partner.
  • Create content that answers the common questions your target audience may have about real estate investing.
  • Utilize video content to reach your audience, as it is a popular and effective medium for communication.
  • Develop a simple, yet professional, one-page website that showcases who you are, what you do, and how you can help people.
  • Implement a strategy to capture email addresses from your website visitors, allowing you to build an email list and communicate with them on a regular basis.
  • Consistently create and post well-written articles on your website at least once a month to improve search engine rankings and visibility.
  • Focus on having quality conversations with potential joint venture partners, rather than aiming for a high number of likes and thumbs up on social media.
  • Be patient and persistent, as it can take six months to a year for your website and content to gain traction and visibility on search engines like Google.

Connect with me here:
Other episodes you'll enjoy:

Unlock the Power of Genuine Appreciation
https://paulcopcutt.com/episode112/

Redefining Podcast Success: Focus on Target Audience & Value
 
Master the Art of Real Estate Emails with AI
https://paulcopcutt.com/episode110/
 

When you’re ready here is how I can help you;

Work with me and my team on defining and growing your personal brand and building your business.

Let’s set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb