Mastering Your Personal Brand Communication

May 3, 2022

The challenge with mastering public speaking and communication, in general, is that people don't spend time practicing it. And what adds to the struggle is the element of fear.

However, there will always be that fear. Even with seasoned speakers, that's something that never goes away.

Yet, how do you learn to deal with it, work it out to your audience's advantage, making sure your brand message cuts through to them?

Why you've got to check out this episode:

• Find one key communication technique real estate investors need to keep doing for their personal brand to keep closing deals and not miss opportunities.
• Learn about the tips and tactics to keep the communication elements and techniques work together so you become a master communicator of your personal brand, winning deals one after another.
• Discover how you can virtually recreate an energy-filled interaction of an in-person presentation, so you build rapport and encourage audience participation.

3 Rs Read Resource Reflect

Read / Listen:

Thirst: A Story of Redemption, Compassion, and a Mission to Bring Clean Water to the World by Scott Harrison

Resource:

Google Keep

iPhone notes

Reflect:

"The goal is not to live forever. But rather create something that will." - Scott Harrison

"Why are we wasting time reading books? The best way to speak coincidentally is to speak." - Brenden Kumarasamy

In this episode, Brenden shares valuable tips, tactics, ideas, and insights that will help you masterfully juggle all the balls of communication techniques for your personal brand. And that includes in-person and online presentations, helping you increase your conversion rates and getting you 95% ahead of your competition.

Brenden Kumarasamy is the founder of MasterTalk. He coaches ambitious executives & entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.

Connect with Brenden Kumarasamy:

• Website: rockstarcommunicator.com
• Linkedin: https://www.linkedin.com/in/brendenkumarasamy/

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: [e-mail]

Topics Covered:

03:09 - Differentiating a good versus an average speaker

04:29 - The two essential pieces to a successful presentation when raising capital as real estate investors

06:07 - Why keep a burning desire within you to keep practicing your communication skills as a real estate investor and what it would cost you if you don't pre-plan your actions?

07:20 - Practicing the right thing the right way

08:55 - Recommendations in doing the question drill and with whom you should be doing that

12:25 - Tips on how you can work out your messaging in every presentation

16:22 - Shaking off the fear of public speaking

21:44 - What makes you show up every time, even with fear around you?

23:11 - Making sure your message lands with the right people

25:33 - Taking a proactive approach to the worst scenario to ensure a successful presentation

27:36 - Recreating virtually that energy-filled interaction of in-person presentation

30:49 - The essential point about content in your presentation

33:22 - What point are people missing out when it comes to their personal brand communication?

35:22 - Brenden's favorite brand that puts a premium on output

35:55 - What his thoughts are on the use of profanity

37:46 - Learning more from the non-profit space with this book that he recommends

39:25 - Tools he loves using

41:13 - A quote that completely changed his life

Key Takeaways:

"Forget about the presentation, just master that one thing, then go to the random word exercise. And don't leave that exercise until you've done it 100 times. So it's about practicing the right thing with the right energy so that momentum builds up really quickly in our communication skills." - Brenden Kumarasamy

"I would say my number one recommendation is to find people in your network that want to do the question drill with you. And then if you don't want to waste your time doing that, then go for a coach." - Brenden Kumarasamy

"This can be really intimidating for people who are just getting started with their communication, even if they're a seasoned veteran or already sold multiple deals. What I would encourage people to think about is, one ball at a time. Which ball are we picking up? What's the next ball until all are mastered." - Brenden Kumarasamy

"There's always a level that we're fearful of, whether it's in real estate investing or whether it's in communication. The goal is not to remove the fear. The goal is to make sure that when your method and your fear meet in the middle of that boxing match, your message wins the match. And to make your message so important that it knocks out the fear." - Brenden Kumarasamy

"When you're practicing content, be sure you're doing a lot of the technique pieces so you can present that deck in an inspiring effect." - Brenden Kumarasamy

"Most of us in this industry don't spend enough time realizing the importance of communication, like period." - Brenden Kumarasamy