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Real Estate Investor Content Marketing - Attract. Nurture. Sell.

May 3, 2023

Scott Bywater was no stranger to the challenges of writing effective emails. Little did he know that his breakthrough would come in the form of AI technology - transforming his email marketing efforts and revolutionizing the way he spoke to his audience. But this newfound tool wasn't just a magic bullet - Scott had to learn how to use it correctly in order to unlock its limitless potential. 

What secrets has Scott uncovered, and what transformations has he made?

Are you looking to supercharge your email marketing with the power of Artificial Intelligence and personalization? Scott Bywater is here to show you how to maximize the effectiveness of your email campaigns through AI and personalization.

In this episode, you will be able to:
  • Enhance your real estate investor email marketing with AI-driven strategies.
  • Spark email curiosity and boost engagement with the power of open loops.
  • Forge lasting relationships using genuine storytelling techniques in emails.
  • Generate passive income by offering low-cost information products.
  • Establish a loyal following and brand trust for long-lasting success.
My special guest is Scott Bywater, an incredibly resourceful marketing copywriter from Australia who has made a name for himself in the industry. With a wealth of experience under his belt, Scott has helped numerous real estate investors elevate their marketing game by leveraging the power of AI for crafting engaging emails. 

Known for his ability to think outside the box, Scott's expertise in utilizing innovative technology and understanding the customer's mindset has made him a sought-after professional in his field. Get ready to be inspired by Scott's refreshing approach to email marketing for real estate investors.

The resources mentioned in this episode are:
  • Utilize AI technology to brainstorm email ideas by commanding it to generate a list of topics for your specific industry.
  • Record yourself speaking and use transcription tools like Otter.AI to turn your speech into written content.
  • Incorporate personal stories into your emails and find a way to segue them into your main message.
  • Create curiosity in your subject lines to capture the reader's attention and get them to open the email.
  • Use the concept of open loops throughout your email to keep the reader engaged and wanting more. For example, tease upcoming content or exclusive information that will be revealed later in the email or in a follow-up email.
  • Encourage readers to click on links within your email by offering valuable content or information, such as a free report or exclusive insights.
  • End your email with a teaser for your next email to keep the reader interested and looking forward to future communications.

Scott Bywater is one of the most sought-after marketing copywriters in Australia, who runs what many regards as the highest-level private marketing group in Australia, Elite Marketers. 
He is the creator of the groundbreaking AI copywriting course, ‘Simple Email ROI System’ and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing’ fame), and The Learning Annex.
He’s an in-demand speaker who has presented at James Schramko’s SuperFast Business, Dale Beaumont and Ben Simkin’s masterminds - and is on a mission to help coaches, consultants, and course creators leverage their most undervalued asset (their email list) without being pushy or salesy.

Learn more from Scott:
AI Prompts for E-Mail
Free ebook:101 Subject Line Hacks
101 Cut and paste subject line templates to make them stand out in their prospect's inbox, and get them opened