Preview Mode Links will not work in preview mode

Real Estate Investor Content Marketing - Attract. Nurture. Sell.


Aug 9, 2022

Creating a personal brand seems like it may back you into a corner where it would be impossible to scale since clients will only want to work with you, the face of the brand. 

This thought makes sense because you are essentially why people sought out your business in the first place. However, there is a way to create a personal brand, but have a team of trusted people behind you, even partners in the business, and be able to scale. 

There are strategies and business plans that you can put into place to have the client feel comfortable working with your team instead of just you.

When it comes to content, especially for a personal brand, you are probably already stretched in so many different directions already. So creating content needs to be as efficient and effective as possible. 

What if we told you that you could create 23 pieces of content a week by only putting in 3 hours of work? 

Sounds impossible? 

This is exactly what our guest on today’s episode does on a regular basis, and it works!

Jas Takhar runs a successful real estate business and does just this. He is the epitome of 'work smarter not harder’ and he is on today’s episode to share the secret to how he built a personal brand and was able to build a team around it and make it work, as well as create the most content in the least amount of time!

Tune in to hear a story of how not following the norm, and doing things your way can take you a long way.

Topics discussed in this episode:

  • How Jas consciously built a personal brand
  • The tragic loss of a business partner
  • Jas’ take on putting his face on the company
  • Advice on the risk of creating a personal brand
  • How Jas goes about planning content
  • Jas’ “lazy” system of content creation
  • Benefits of starting with long-form content vs. short-term content
  • Jas’ favourite personal brand
  • A tip on how to get content ideas
  • Jas’ favourite business book or podcast
  • How Jas sharpens his sword every day
  • Jas’ favourite quote and why

Head to Apple Podcasts to listen to more episodes!

Connect with Paul Copcutt:

Website

LinkedIn

Email