Mar 29, 2023
Tyler Basu is a content marketing consultant who helps
entrepreneurs create short and long-form content to drive awareness
and convert leads into qualified buyers.
"It's the long-form content that's going to turn them
into a much more qualified lead and a qualified buyer. I heard not
too long ago, there was a survey done on business owners that were
selling a high-ticket product or service and they dug into how much
time did somebody actually spend consuming your content before they
bought. And the answer was something like 7
hours."
Unlock the power of content marketing with proven strategies to
help you reach your goals!
Tyler Basu was determined to find a way to cut through the noise
and get the attention of strangers. He learned through research and
surveys that high-ticket buyers spend about 7 hours consuming
content before buying.
He realized that in order to build trust, longer-form content was
necessary instead of simply running ads and hoping for the
best.
So he created helpful and free content that would provide value,
build trust and loyalty, and ultimately turn strangers into
qualified buyers. Tyler's story is an inspiring example of how
determination and hard work can be successful.
In this episode, you will learn the following:
1. How to Cut Through the Noise and Increase Qualified Leads
2. The Benefits of Paid Workshops Over Webinars
3. Strategies for Creating Effective Workshops
Find out more about Tyler:
https://tylerbasu.com/groupJoin the Influence And Scale Community, a private Facebook
Group for content creators and entrepreneurs that want to learn how
to create educational content to attract and retain more clients
for their business.
Other episodes you'll enjoy:
[00:00:00]
When you're trying to drive awareness and get the attention of a
stranger, your best chance is having short form content. Once
somebody knows you, it's the longer form content that's going to
turn them into a much more qualified lead and a qualified
buyer.
[00:02:25]
In terms of attention spans when it comes to delivering content,
how much is too much? How much before you start to lose people? And
is there a certain length?
[00:07:49]
One of the things that people need to consider if they're running a
free workshop versus a paid. Show up rates for paid workshops are
as high as like 80, 90%. With free webinars, it's still like in
most cases somewhere between 30% to 50% show up rate.
[00:10:54]
With webinars, the strategy is that it's going to be informational
at first and then shift to a pitch. I've seen much higher
conversion rates from a paid workshop to somebody to book a call if
they're interested in becoming a client.
[00:13:46]
Some of the most common mistakes are like over sharing too much
content. Another mistake is not validating the topic. Before you
even consider going down the road of automating it or selling a
recording, just do it live.
[00:16:19]
I'm actually learning a lot from Ryan Moran right now. My wife and
I are considering creating physical products for early childhood
educators for her market. What is your favorite business book or
podcast?
[00:17:14]
I've been sticking to the same tech stack for a while now. I use
ActiveCampaign for email marketing, thrive Themes for websites, and
funnels. Do you have a favorite new apart from Chat GPT?
When you’re ready here is how I can help
you;
Work with me and my team on defining and growing your personal
brand and building your business.
Let’s set up an initial call to discuss what that might look
like https://bookme.name/paulcopcutt/bb