Jan 4, 2023
This is especially true in the age of social media, where potential
clients will check out a company's website to learn more about
them.
It is important to make sure that your website is professional and
friendly in order to appeal to your ideal client. Your website
should also be easy to navigate, with clear and concise
messaging.
People consume content differently so ensure you have a balance of
video and text on your website and have clear calls to action
throughout the page. Real estate agents may want to focus on
generating phone calls, but it can be helpful to test different
channels to collect leads.
But there is a solution.
This week's podcast guest, Lindy Nowak, shares how to create an
effective website, with the one-page scrolling format. They stress
the importance of keeping the amount of content on the home page to
a minimum and having clear messaging that is focused on making a
sale, rather than being all about the brand.
Lindy suggests including a video on the home page, as well as a
list of services, and below that, filling in with additional
content such as an Instagram feed. It is also crucial to have
beautiful imagery and a professional headshot on your website.
The previous episode about headshots;
Does Your Headshot Reflect Your Personal Brand?
https://paulcopcutt.com/episode61/
Contact Lindy Nowak
For 'personally brandtastic' listeners Lindy is offering a free
website review. Contact them and they will record a video taking
you through their thoughts on your existing website.
And if you are struggling to find an agency that can build an
awesome website without waiting weeks or months Up in a Day can
build you a high-impact website quickly and with minimal effort
from you. They make the process easy and painless so you can focus
on your business while they take care of building your business the
website it deserves. Check them out at: www.upinaday.co and schedule a call
with them!
Connect with Paul:
LinkedIn: https://www.linkedin.com/in/paulcopcutt/
Website: https://paulcopcutt.com/
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