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Google is Your New Personal Brand Business Card

Nov 1, 2022

How Google Understands the World and Why it is Super Important - Part 2 

Do you find yourself: 

  1. Overwhelmed by the amount of work it takes to get in front of your ideal customers 
  2. Frustrated because you're not sure what's working and what's not 
  3. Invisible because your marketing efforts aren't paying off 

Then this episode is for you! 

This is part 2 of a conversation with Jason Barnard. Part 1 can be found here How Google Helps Build Your Personal Brand – How Google understands and why it is important- Part 1 - https://paulcopcutt.com/episode82/  

You will learn: 

  1. Jason Barnard's unique perspective as an outsider to the Google algorithm 
  2. The importance of reviews and how to deal with bad ones 
  3. The fact that Google differentiates between types of content when choosing what to rank on the search engine results page

"I found a niche in my industry, and it's what your audience sees when they Google your brand. And it's this wild, strange niche that's actually applicable to everybody. Every person, every company, every film, every music album, every music group, every event, everyone"

Jason Barnard is going to show you how important SEO is to the visibility and credibility of your brand. He's going to preview the solution or system he used to get increased visibility and credibility.

He tells the story of how he found a niche in the SEO industry that is applicable to everyone. He talks about how he was endorsed by John Mueller, one of the main SEO experts at Google.

He also talks about how he has a client who has 27,000 reviews with an average score of 4.7. He says that bad reviews are a part of life and that they can teach you what you need to improve. He also talks about how the type of content you have on your website does matter to Google.

Here are the steps you need to follow to also get increased visibility and credibility:

  1. Google your brand regularly to see what comes up, and consider what your audience might be looking for when they do the same.
  2. If you have negative reviews, take the conversation off the platform to avoid any back-and-forth aggressiveness, and try to sort the problem out if you can.
  3. Understand that bad reviews are not necessarily a bad thing, as they can teach you what you can improve.

 

 

Bad reviews can actually be a good thing, as they can teach you what needs to be improved. However, it is important to not take them too personally and to use them as constructive criticism. It is also essential to respond to bad reviews in a professional and positive manner, as this will show your audience that you are willing to listen to their feedback and make improvements. by doing so, you will only improve your business and reputation.

Jason Barnard is an SEO expert who has found success in helping brands and businesses improve their visibility online. In this conversation, he outlines how he was able to find a niche in the SEO industry and how we can do the same. By creating content that is relevant and useful to your audience, you can improve your chances of ranking higher in search engine results pages. Additionally, by actively managing your online presence and engaging with customers, you can encourage positive reviews and build trust with your audience.

Jason is an expert in digital marketing and SEO. He is the author of "The Fundamentals of Brand SERPs for Business" and the host of the popular podcast "With Jason Barnard" which features many of the world's leading marketers and covers a multitude of digital marketing topics.

Google Jason or go to https://kalicube.com/about/newsletter/ to sign up for his newsletter!

For more information on managing your online presence, check out his book, The Fundamentals of Brand SERPs for Business.

Connect with Paul Copcutt:

Website http://www.paulcopcutt.com

LinkedIn https://www.linkedin.com/in/paulcopcutt/

Email paul@paulcopcutt.com

Other popular podcast episodes:
3 Key Steps to Have People Look Forward to Your Email - https://paulcopcutt.com/episode85/

Go For Stupid With Your Personal Brand-https://paulcopcutt.com/episode84/

Building your personal brand with dramatic video storytelling – https://paulcopcutt.com/episode52/ 

 

Resources:

Take the Business Optimizer Assessment https://bit.ly/bizopassess 

Connect with Paul:

Instagram: https://www.instagram.com/paulcopcutt/ 

Facebook: https://www.facebook.com/paulcopcutt/ 

YouTube: https://www.youtube.com/channel/paulcopcutt   

Twitter: https://twitter.com/paulcopcutt 

LinkedIn: https://www.linkedin.com/in/paulcopcutt/ 

Website: https://paulcopcutt.com/