May 10, 2022
What's the point of a professional branding photography session
when you can take a snapshot yourself using the up-to-date
technology in your mobile phone?
You can always argue that your phone camera can take lovely shots.
But, as real estate investors and business owners, never
underestimate the power of what branding photography can do for
your real estate investing brand.
You get more than just a pretty picture. In essence, it sends a
powerful message that you mean business and are worth the
investment.
Why you've got to check out this episode:
3 Rs Read Resource Reflect
Read/Listen:
The War of Art by Steven Pressfield
Resource:
Reflect:
"If you only place a small value upon yourself, rest assured the world will not raise your price!" - John Maxwell
In this episode, Rita Zietsma shares why you should seriously
consider branding photography as a real estate investor or a
business owner. It is not a trivial matter that people often think
about; instead, it is a strategic marketing move that helps promote
your business, bringing your personal brand to a whole new level
that lets people know what you do, whom you do it for, and what
makes you different.
Discover how a brand photography session can be fun and turn into a
collaboration rather than just another service you paid for or a
nerve-ridden experience.
Rita Zietsma owns Rita Zietsma Photography, personal branding, and corporate photography. She also helps entrepreneurs showcase themselves and their brand and attract their ideal clients by creating compelling and empowering storytelling personal brand images. She creates portraits of people that transform the way they think about themselves and empower them with self-worth.
Connect with Rita Zietsma:
Business Optimizer:
Connect with Paul Copcutt:
Topics Covered:
03:55 - Personal brand photography versus standard headshot
06:01 - Using different headshots for different platforms
08:05 - What you can do wrong when doing selfies for your headshot
09:54 - Why take your imagery seriously as a real estate investor
12:03 - Understanding the essential process of the whole personal brand photography session
14:21 - What is a strategy meeting for a photography session all about?
18:09 - Benefits of tethered shooting and is multi-locations possible?
21:10 - Elevating your business with branding photography: strategies behind the shots
22:54 - Knowing your rights to the images
23:57 - The idea behind capturing specific poses and shots
25:58 - Professional retouching versus using filters
28:25 - A personal brand that has influenced Rita greatly
30:06 - Favorite podcast where she loves to hear about the conversations with guests
30:26 - A book she loves to recommend
33:24 - Why branding photography for your images is worth investing in
Key Takeaways:
"I would agree that a different headshot is definitely essential, showing a bit of a different side of your personality for each platform. At the very least, it's okay to do that." - Rita Zietsma
"The truth is all about if you don't show us if you don't take the time to invest in yourself, people will be able to see that and maybe not want to invest in you either." - Rita Zietsma
"I find that shooting tethered takes away that fear; they're looking at the shots so often after the first shot or two. People like, 'Oh, that looks good!' And then they settle into the shoot, and they feel relaxed and comfortable." - Rita Zietsma
"I'm spending money on this photography because it's going to elevate my business; there's a strategy behind the images." - Rita Zietsma
"There's a purpose behind what we're doing. It's not just about a pretty photo; it's about marketing you and elevating your business." - Rita Zietsma