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Real Estate Investor Content Marketing - Attract. Nurture. Sell.

Jan 18, 2022

Why you've got to check out this episode:

  • Discover a 12-minute a day technique that helps take you from a six figure income to a seven figure income.
  • Find out how to play the game of life at your full potential rather than just at 20% of your potential
  • Learn how to be an A-player leader who is strongly driven for growth and success

3 Rs Read, Resource, Reflect


Think and Grow Rich by Napoleon Hill
How to Win Friends & Influence People by Dale Carnegie
Psycho-Cybernetics by Maxwell Maltz


12-minute methodology
Apple Podcasts app


"What you envision in detail on a daily basis is what shows up in your life." - John Mitchell

“You can net 6 figures from working hard. But you can’t net 7 figures unless you are working smart” - John Mitchell


Do you still work hard and not smart in your real estate investing business?

Do you want to earn from a low six-figure to a seven-figure income?

Are you prepared to become driven and live not just the average but exceptional life?

Are you curious about how to live life at a much higher level and your full potential?

Let's find out!

In this episode, John Mitchell shares his 12-minute a day methodology that impacts his life and business in leaps and bounds that he has never imagined before.

He can only look back now with gratitude and eagerness to help others do the same. Here he is willing to share what he has found to be working in his life and business with the rest of the world.

John Mitchell's story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn't as successful as he thought he should be. To rectify that, he decided to find the "top book in the world" on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich.

The book says there's a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it. When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life.

His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process. John's technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas' McCombs School of Business, one of the TOP 5 business schools in the country. He is also the "mental coach" for the head athletic coaches at the University of Texas as well.

Topics Covered:

02:21 - John's story of a life-changing moment at 50
07:24 - From practicing as a CPA to becoming a real estate entrepreneur
08:51 - What more is it than the money - going from six-figure to a billion-dollar income
13:35 - Influencing that part of the brain that controls daily actions
15:37 - Setting intention and forming habits as real estate entrepreneurs
16:34 - What is this 12-minute a day technique, how, and for whom does this work?
23:02 - Making a thorough but concise articulation of your life
24:24 - Setting bigger goals and requiring a high degree of accountability in achieving them
26:38 - Why this 12-minute a day technique only works for driven people
28:16 - Playing the game of life at your full potential
33:01 - What makes a driven person?
35:39 - Indicators of someone driven for success
37:31 - What it takes for this '12 minutes technique' to influence the subconscious mind
39:12 - A three-step process to get the '12-minute a day technique' working
44:01 - Making the most of the power of deep thinking
47:58 - John's words of wisdom
49:00 - A favorite brand he picks for making things simple most of the time
50:40 - Books he considers powerful and is a game-changer
52:23 - Tools he considers the best to use to communicate with one's tribe
53:12 - Looking forward to launching his podcast

Key Takeaways:

"I can see why it was happening. I was just playing the game of life and the game of being an entrepreneur at a much higher level. I mean, it worked because I was focused only on what moves the needle; I had tripled my discipline. And I had new ideas come into my head every week that weren't coming in before. And I just became fascinated by the fact that you could take two key scientific principles, and so, materially impact your success and achievement in life." - John Mitchell

"Think and Grow Rich talks about playing science to your life, that pure success, based on the central concept that 95% of your daily actions are unconscious. And so think about this. If that's true, then they have a higher level of success than you currently have; you have to influence those unconscious daily actions. And you do that by proactively influencing the subconscious mind." - John Mitchell

"My actions determine my success, I can only influence my actions with repetition, not with logic." - John Mitchell

"We're on autopilot most of the day, and we're wired for being reactive, negative, and that's exactly the opposite of the way we want to be if we want to be productive, creative, and happy. The only way you can override that innate programming is to program yourself with some sort of repetition." - John Mitchell

"When you create that clarity and feed it to yourself every day,  after 21 days that affects your daily actions." - John Mitchell

"So much of what I'm doing is... sure the methodology works, but it only works if I have the right person. And they got to be willing to put in as much effort in creating that clarity." - John Mitchell

"If we're gonna take 12 minutes to influence the subconscious mind, we got enough time to influence how I am as a husband, how I am with my health, how I look at my life, as well as my business." - John Mitchell

John's gift for you:

Break Through to Netting 7-Figures Per Year. Watch this 3minute video:

Connect with John Mitchell:

Additional Resource:

Download your One-Page Strat Plan:

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Music: Thank you to Zoax for the intro music.

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