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Real Estate Investor Content Marketing - Attract. Nurture. Sell.

May 17, 2023

Steve Buzogany defied conventional wisdom and built a successful real estate business by showing genuine appreciation to his clients. But what surprised everyone is that he didn't do it with expensive gifts - instead, he discovered the power of meaningful gestures and automated systems to build lasting relationships, setting him on a path to success. 

What's his secret for making emotional deposits in people's lives?

Steve's business, Appreciation Advocate, was born out of a desire to help people build meaningful relationships. He teaches clients how to make emotional deposits in people's lives with inexpensive but meaningful gestures. 

But what happens when the person on the receiving end of the gift doesn't feel appreciated? You are about to find out as Steve shares the three anchors of appreciation - Singular Effort, Negative Nancy, and Fart in the Wind. 

If you're feeling like your efforts to build lasting client relationships through personalized appreciation strategies are falling flat, then you are not alone!

Have you ever heard the following myths about the importance of showing genuine appreciation in business relationships as a real estate professional?
Myth 1: Genuine appreciation isn't necessary in business relationships. 
Myth 2: You don't need to show appreciation to get ahead. 
Myth 3: Appreciation only has to be shown in certain circumstances. 

Get the facts about showing genuine appreciation in business relationships from real estate expert Steve Buzogany.

In this episode, you will be able to:
  • Strengthen your business ties by demonstrating heartfelt appreciation.
  • Deliver unforgettable gifts that leave lasting impressions on clients.
  • Create a solid foundation of trust by engaging and collaborating with your local community.
  • Navigate your personal and professional aspirations with purposeful goal-setting.
  • Uncover powerful tools for real estate success through our affordable coaching program, Database Doctor.

My special guest is Steve Buzogany, a real estate agent with a remarkable knack for fostering meaningful relationships, and is dedicated to teaching others the value of showing genuine appreciation in their business endeavours. 

With a unique blend of empathy and creativity, Steve has become known as "Mr. Referral Guy" among his colleagues. By consistently going above and beyond to make thoughtful gestures, Steve has discovered the secret to building strong and lasting connections with clients, tenants, and homeowners alike.

The resources mentioned in this episode are:
  • Consider using Mailbox Power for automating gratitude through gifts, cards, and postcards. Visit for classes on how to use it as a real estate agent.
  • Check out for one-off personalized gifts.
  • Choose a CRM system that you will actually use and input valuable information.
  • Focus on giving gifts that are about the receiver, not promoting your own brand or business.
  • Make sure the gift makes more than one impression, so it stays top of mind for the recipient.
  • Avoid giving generic or potentially offensive gifts, like bottles of champagne.
  • Consider giving personalized items such as cutting boards or watercolour paintings that can make a lasting impact on the recipient.
The Importance of Personalization
Understanding the importance of personalization in gift-giving is essential for building strong business relationships. Personalization shows that you have taken the time to listen to your clients and that you are genuinely thoughtful when it comes to showing appreciation. Rather than generic, one-size-fits-all gifts, personalized tokens of gratitude can leave a lasting impression on clients, making them more likely to refer your services and continue doing business with you in the future.

During the conversation, Steve Buzogany emphasized that personalization is crucial in gift-giving. By actively collecting information from conversations with clients and making an effort to record any significant details about their interests or preferences, businesses can personalize future gifts and messages. This demonstrates ongoing appreciation for the client's business and helps build lasting relationships while fostering positive word-of-mouth for the company.

Steve Buzogany is a recognized expert in strategic appreciation and is an author, speaker, and consultant. He has worked with nationally ranked sales teams at companies like Berkshire Hathaway, Keller Williams, and RE/MAX. Steve is best-known for his ability to leave unique, long-lasting, and positive impressions on people.
Begin your systemized appreciation journey that will help you with growing your income, reducing your expenses, and living a more fulfilled life, both in business and personally.

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