5 Phases of Leveraging Events to Build and Grow Your Personal Brand

Aug 30, 2022

Life after COVID means many of the daily aspects of our lives have changed, but they’ve also changed in the way we produce events. 

With all events being virtual during the pandemic and since in-person events are becoming an option, the question is now being raised, do we remain virtual, transition to in-person, or do a hybrid event? 

To help us uncover the answer to this question is Shay Wheat who is a certified event producer with a ton of knowledge on what works and what doesn’t. 

There are numerous ways to throw an event, 17 to be exact, and each has their place. The type of event you choose depends on two main criteria, which are; 

1. What you are trying to achieve ?
2. Who the event is for?

So many small details go into planning an event, more than you could probably think of, but for someone who specializes in running events in-person and online, Shay has the expertise to walk us through how to put on a successful event.

Tune in to hear practical tips and advice on how to maximize your efforts for in-person and virtual events and the details you don’t want to overlook! 

Topics discussed in this episode:

• Advice on how to conduct events in the post-COVID era
• Points to consider with hybrid, virtual, and in-person events
• 5 fundamental aspects of a successful event
• How to keep people engaged in a virtual event setting
• Benefits of prompting the attendees to arrive with an intention
• Are people wanting to attend in-person events?
• The different types of events that can be held depending on your need
• Funding events with sponsors and strategies to sell programs off-stage
• The percentage of people who actually show up to the event versus how many sign up
• Is there value in recording virtual and/or in-person events?
• How important are surveys?
• How to choose quality promotional items for guests
• Recommendations on how to utilize social media for event organizers
• Benefits of hiring a certified event producer
• Tips for real estate investors regarding what types of events to utilize
• Shay’s perspective on focusing on brands outside of your niche

To get in touch with Shay, head over to her website https://graceandeaseproductions.com/ 

If you are interested in learning about the phases of event leverage, Shay has a free gift for all our listeners! Head over to https://graceandeaseproductions.com/gift/rei/  to pick up your free gift and to learn about what phase of events you are in and what you should be doing right now to grow your business!

Shay Wheat is a Certified Event Producer™ & Creator of popular programs such as “The Powerful Event Process”, “The Ultimate Event Planner Certification Program”, and CEO of Grace & Ease Productions, Inc. 

Grace & Ease Productions, Inc supports our clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 200 to 4,000+ attendees, and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols,  Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others. 

Connect with Paul Copcutt:

Website http://www.paulcopcutt.com

LinkedIn https://www.linkedin.com/in/paulcopcutt/

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